2023 July - 2023 December / Senior Designer
Designing an Immersive Video Learning Experience for Engineers
Designed and launched the full MVP for beta testing with in house 1k+ developers, helping secure funding through design concepts and product vision.
*Client name has been white-labeled due to NDA requirements.

Problem
Cloud Engineers Face Friction in Finding the Right Resources
Cloud engineers often struggle to find precise learning resources, frequently switching between four to different tools and manually filtering out irrelevant content. On average, they lose 3–4 hours each week just trying to locate the right materials.

Obective
Create a Single Platform for Fast, Efficient Content Discovery by Technologists
The vision for CloudCastTV is a streaming platform for cloud engineers, centralizing technical content to simplify learning and boost productivity.

Business Opportunity
Driving Product Adoption Through Data, Ecosystem Ownership, and Strategic Content.
By owning first-party viewership data, CloudCastTV can track user behavior, optimize content, and drive smarter, more personalized learning, boosting adoption and product education.


Design Solution
Landing Experience with Curated Content for Technologists.
When users arrive, they see content tailored to their interests and technical focus. The layout is organized into clear sections, making it easy to find high-value content that supports their learning and workflow.

Hero Section Featuring Key Event Promotions
The hero section captures attention instantly, guiding users to the most valuable content and encouraging deeper engagement from the start.

Promotional Content to Boost Retention
The landing page grabs attention fast, using clear visuals and navigation to guide users to relevant, trending content without overwhelm.

Quick Content Preview for Effortless Discovery
Technologists need quick, frictionless access to relevant content. The landing page surfaces personalized, trending videos with interactive previews, helping users quickly assess and jump to what matters—no deep dive needed.

Designing for Seamless Viewing Experience
CloudCastTV offers an intuitive experience that helps users easily find content aligned with their learning goals, ensuring seamless, focused viewing from start to finish.





Designing with Multitasking Users in Mind Through Responsive Design
CloudCast is built for how modern technologists learn—across devices, screens, and contexts. Whether multitasking or on the go, the responsive design ensures a seamless, intuitive experience.


Thank You.
If you’d like to discuss a project or just grab a coffee and chat, feel free to reach out—always happy to connect! 😊
hjw.chelsea@gmail.com
2023 July - 2023 December / Senior Designer
Designing an Immersive Video Learning Experience for Engineers
Designed and launched the full MVP for beta testing with in house 1k+ developers, helping secure funding through design concepts and product vision.
*Client name has been white-labeled due to NDA requirements.

Problem
Cloud Engineers Face Friction in Finding the Right Resources
Cloud engineers often struggle to find precise learning resources, frequently switching between four to different tools and manually filtering out irrelevant content. On average, they lose 3–4 hours each week just trying to locate the right materials.

Obective
Create a Single Platform for Fast, Efficient Content Discovery by Technologists
The vision for CloudCastTV is a streaming platform for cloud engineers, centralizing technical content to simplify learning and boost productivity.

Business Opportunity
Driving Product Adoption Through Data, Ecosystem Ownership, and Strategic Content.
By owning first-party viewership data, CloudCastTV can track user behavior, optimize content, and drive smarter, more personalized learning, boosting adoption and product education.


Design Solution
Landing Experience with Curated Content for Technologists.
When users arrive, they see content tailored to their interests and technical focus. The layout is organized into clear sections, making it easy to find high-value content that supports their learning and workflow.

Hero Section Featuring Key Event Promotions
The hero section captures attention instantly, guiding users to the most valuable content and encouraging deeper engagement from the start.

Promotional Content to Boost Retention
The landing page grabs attention fast, using clear visuals and navigation to guide users to relevant, trending content without overwhelm.

Quick Content Preview for Effortless Discovery
Technologists need quick, frictionless access to relevant content. The landing page surfaces personalized, trending videos with interactive previews, helping users quickly assess and jump to what matters—no deep dive needed.

Designing for Seamless Viewing Experience
CloudCastTV offers an intuitive experience that helps users easily find content aligned with their learning goals, ensuring seamless, focused viewing from start to finish.





Designing with Multitasking Users in Mind Through Responsive Design
CloudCast is built for how modern technologists learn—across devices, screens, and contexts. Whether multitasking or on the go, the responsive design ensures a seamless, intuitive experience.


Thank You.
If you’d like to discuss a project or just grab a coffee and chat, feel free to reach out—always happy to connect! 😊
hjw.chelsea@gmail.com
2023 July - 2023 December / Senior Designer
Designing an Immersive Video Learning Experience for Engineers
Designed and launched the full MVP for beta testing with in house 1k+ developers, helping secure funding through design concepts and product vision.
*Client name has been white-labeled due to NDA requirements.

Problem
Cloud Engineers Face Friction in Finding the Right Resources
Cloud engineers often struggle to find precise learning resources, frequently switching between four to different tools and manually filtering out irrelevant content. On average, they lose 3–4 hours each week just trying to locate the right materials.

Obective
Create a Single Platform for Fast, Efficient Content Discovery by Technologists
The vision for CloudCastTV is a streaming platform for cloud engineers, centralizing technical content to simplify learning and boost productivity.

Business Opportunity
Driving Product Adoption Through Data, Ecosystem Ownership, and Strategic Content.
By owning first-party viewership data, CloudCastTV can track user behavior, optimize content, and drive smarter, more personalized learning, boosting adoption and product education.


Design Solution
Landing Experience with Curated Content for Technologists.
When users arrive, they see content tailored to their interests and technical focus. The layout is organized into clear sections, making it easy to find high-value content that supports their learning and workflow.

Hero Section Featuring Key Event Promotions
The hero section captures attention instantly, guiding users to the most valuable content and encouraging deeper engagement from the start.

Promotional Content to Boost Retention
The landing page grabs attention fast, using clear visuals and navigation to guide users to relevant, trending content without overwhelm.

Quick Content Preview for Effortless Discovery
Technologists need quick, frictionless access to relevant content. The landing page surfaces personalized, trending videos with interactive previews, helping users quickly assess and jump to what matters—no deep dive needed.

Designing for Seamless Viewing Experience
CloudCastTV offers an intuitive experience that helps users easily find content aligned with their learning goals, ensuring seamless, focused viewing from start to finish.





Designing with Multitasking Users in Mind Through Responsive Design
CloudCast is built for how modern technologists learn—across devices, screens, and contexts. Whether multitasking or on the go, the responsive design ensures a seamless, intuitive experience.


Thank You.
If you’d like to discuss a project or just grab a coffee and chat, feel free to reach out—always happy to connect! 😊
hjw.chelsea@gmail.com
2023 July - 2023 December / Senior Designer
Designing an Immersive Video Learning Experience for Engineers
Designed and launched the full MVP for beta testing with in house 1k+ developers, helping secure funding through design concepts and product vision.
*Client name has been white-labeled due to NDA requirements.

Problem
Cloud Engineers Face Friction in Finding the Right Resources
Cloud engineers often struggle to find precise learning resources, frequently switching between four to different tools and manually filtering out irrelevant content. On average, they lose 3–4 hours each week just trying to locate the right materials.

Obective
Create a Single Platform for Fast, Efficient Content Discovery by Technologists
The vision for CloudCastTV is a streaming platform for cloud engineers, centralizing technical content to simplify learning and boost productivity.

Business Opportunity
Driving Product Adoption Through Data, Ecosystem Ownership, and Strategic Content.
By owning first-party viewership data, CloudCastTV can track user behavior, optimize content, and drive smarter, more personalized learning, boosting adoption and product education.


Design Solution
Landing Experience with Curated Content for Technologists.
When users arrive, they see content tailored to their interests and technical focus. The layout is organized into clear sections, making it easy to find high-value content that supports their learning and workflow.

Hero Section Featuring Key Event Promotions
The hero section captures attention instantly, guiding users to the most valuable content and encouraging deeper engagement from the start.

Promotional Content to Boost Retention
The landing page grabs attention fast, using clear visuals and navigation to guide users to relevant, trending content without overwhelm.

Quick Content Preview for Effortless Discovery
Technologists need quick, frictionless access to relevant content. The landing page surfaces personalized, trending videos with interactive previews, helping users quickly assess and jump to what matters—no deep dive needed.

Designing for Seamless Viewing Experience
CloudCastTV offers an intuitive experience that helps users easily find content aligned with their learning goals, ensuring seamless, focused viewing from start to finish.





Designing with Multitasking Users in Mind Through Responsive Design
CloudCast is built for how modern technologists learn—across devices, screens, and contexts. Whether multitasking or on the go, the responsive design ensures a seamless, intuitive experience.


Thank You.
If you’d like to discuss a project or just grab a coffee and chat, feel free to reach out—always happy to connect! 😊
hjw.chelsea@gmail.com

